Brief 1 for Unit 11: Animation For Digital Media

Brief 1 for Unit 11: Animation For Digital Media

Assignment brief – BTEC (NQF) Tower Hamlets College Centre Number: 10524

Assignment title	Animation Developments and Techniques
Assessor	Steve Butler
Date issued	2nd March 2017
Hand in deadline	20th April 2017
Duration (approx)	4 weeks
Qualification covered	BTEC Level 1/Level 2 First Extended Certificate in Creative Digital Media Production
Units covered	Unit 11: Animation for Digital Media. Brief 1 of 2
Learning aims covered	Learning Aim A: Explore developments in animation Learning Aim B: Understand the uses and techniques of animation
Scenario	You are on a placement in the marketing department of Tower Hamlets College. The department has asked you to create a blog for prospective students interested in media (and in particular animation) that is engaging and informative about the developments in animation, its uses and techniques.
Task 1	Write a blog post about these topics: ·       Animation technology including early devices such as the Phenakistoscope, Zoetrope, Praxinoscope, Zoopraxinoscope, Kinetoscope, and Cinematograph. ·       Developments in technology such as translucent paper, sound, the standardisation of film (the frame rates), computer drawing software, CGI and performance capture ·       How Animation works with reference to: the persistence of vision and beta movement, frame rates (12 fps animation, 24 fps film and 25 fps television), the suspension of disbelief ·       The work of a key animator from the pre-digital era of animation (e.g. Walt Disney, Jan Svankmajer, Willis O’Brien, Ray Harryhausen, Len Lye) ·       The work of a key animator from the post-digital era (e.g. John Lasseter, the Quay Brothers, Tim Burton, Nick Park.
Evidence you must produce for this task	·       An exciting blog post that will inform and engage learners interested in animation
Criteria covered by this task:
To achieve the criteria you must show that you are able to:				Unit		Criterion reference
Describe how animation works with reference to the development of animation technology				11		2A.P1
Explain how animation works with reference to the development of animation technology				11		2A.M1
Describe the work of two key animators				11		2A.P2
Explain the work of two key animators from different time periods				11		2A.M2
Analyse the significance of the work of two key animators from different time periods				11		2A.D1
Task 2	Where Animation is Used On the blog post the following information: ·       Where animation and animated content is to be found across digital media sectors. (You must describe the use of animation across two digital media sectors). ·       How animation is used for different audiences and for different effects. (Consideration should be given to: audiences, genres, the purposes of animation across these examples: digital games, moving image and interactive media) Animation TechniquesOn the blog post the following information: ·       Two different animation techniques (e.g. cel animation, rotoscoping, stop motion and computer generated animation)
Evidence you must produce for this task	·       An exciting blog post that will inform and engage learners interested in animation
Criteria covered by this task:
To achieve the criteria you must show that you are able to:			Unit			Criterion reference
Describe the use of animation across two digital media sectors.			11			2B.P3
Explain the use of animation across two digital media sectors with reference to detailed examples.			11			2B.M3
Describe two different animation techniques			11			2B.P4
Explain two different animation techniques in existing examples of animation			11			2B.M4
Evaluate two different animation techniques in existing examples of animation.			11			2B.D2
Sources of information	Textbooks Daylet B, – Adobe Photoshop CS6 (Wiley) ISBN:9781118238233 Release date: 4 Apr 2012 Furniss M, The Animation Bible! A Guide to Everything From Flipbooks to Flash(LK, 2008) ISBN: 978-1-85669-550-3 Anderson Feisner E, - Colour (LK, 2006)ISBN: 185669-441-0 Johnson, S, - brilliant Photoshop CS5 (Prentice Hall, 2010) ISBN: 978-0-273-74061-2 Patmore C, The complete animation course (Thames and Hudson, 2003) ISBN: 0-500-28437-7 Murphy M, get started in Animation(A&C Black, 2008) ISBN:978 1-4081-0578-8 Journals Computer Arts – Show cases artists/designers including contemporary styles and tutorials Websites www.issuu.com http://www.liaf.org.uk/
If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met.
To achieve the criteria you must show that you are able to:		Unit			Criterion Ref.
Outline how animation works		11			1A.1
Summarise the work of one key animator		11			1A.2
Identify how animation is used across two digital media sectors		11			1B.3
Outline one example of an animation technique		11			1B.4